Pink is in?

 
 

Pink skateboards decked out with black skulls and crossed swords are flying off the online store shelves of Cool Girl Skateboards of Huntington Beach. But when it comes to the male-dominated world of bricks-and-mortar skate shops, the boards are often hitting a wall.

Owner Frank Davern believes he's just begun to tap into the demand for lighter-weight boards for girls. The longtime skater said the website, at www.coolgirlskateboards.com , was not meant to be his main sales vehicle. It was designed to support wholesale sales to skate shops. But finding wholesale buyers for the Pirate Girl, Femme Fatale and Black Flower Power boards among the young guys buying for independent shops hasn't been easy. "I'm making money, but I should be delivering pallets of boards to my distributor instead of boxes," Davern says.

The 45-year-old entrepreneur, an Orange County native, stumbled onto the unmet need for a girls' skateboard by accident.
A 2004 write-up in a German skateboard magazine about his original website, which is devoted to the international music and party scene as reported by young women around the world, sparked a flood of inquiries from readers who assumed that the site, at www.coolgrrrls.com , was selling skateboards. This story is from latimes to read this full story please visit www.latimes.com


Image from  www.latimes.com

Be first to comment this article

Only registered users can write comments.
Please login or register.

Powered by AkoComment Tweaked Special Edition v.1.4.2

< Prev		Next >