When Technology Meets Sports: QR Codes in the Raceway

 
 

Updated: Thursday, 24 March 2011

Was blog hopping today and found a nifty article from a QR code tracking service  and marketing campaign leader, BeQRious.com  about Ferrari's use of QR codes in its latest  Risi Competizione campaign.  It seems that Ferrari has put QR codes on their race cars, particularly those competing at the Sebring International Raceway in Florida.

 We have to admit that this was one cool way to merge business and QR codes. But just in case you're wondering where you'd seen these QR codes on the race track before, here are some of our suggestions.

 1. Vodafone McLaren Mercedes F1 team

In July 2010, visitors to the Silverstone racetrack were greeted by QR codes that when scanned took them to exclusive McLaren Mercedes F1 Team content (photo: BrandRepublic.com)

 2.Tissot QR codes at the MotoGP race.

We won't even supply words for this.  Just take a look at how to scan these girl... uhrm... QR codes.

Tissot also came up with a QR code campaign with Danica Patrick